Web design for startups
Startups need to be live and credible quickly, and to not be locked into decisions made in month one.
The tension in a startup site is between moving fast now and not creating something you have to throw away in six months. Both are real, and the answer is usually a narrower scope rather than a cheaper build.
What we would suggest
- Start with one page if the product is not launched. A clear offer and a signup beats a five-page site nobody reads.
- Use a standard platform. When you hire in-house, they should be able to pick it up without a handover ritual.
- Own everything from day one. Domain, hosting, analytics, all in your accounts.
- Skip the custom CMS. It is the classic startup website mistake and it always costs more than it saves.
Building for a team that does not exist yet
The site you commission now will probably be handed to someone you have not hired. That should shape the build.
Standard tools, no unusual dependencies, credentials documented, and design files handed over in a format a future designer can open. None of that costs extra at build time; all of it costs a lot to retrofit.
Common questions
01Should we build the site ourselves?
If you have a designer on the team, often yes. If your engineers are building the product, having them build the marketing site is usually a poor use of the most expensive hours in the company.
02How fast can we launch?
A focused landing page can be live in one to two weeks. A full site is four to eight. The constraint is usually how quickly you can settle the messaging, not the build.
03What if we pivot?
Own your domain, hosting and files, and use a standard platform. Then a pivot means new content on an existing structure rather than starting over.
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