Web design for estate agents
Most property searches start on a portal. Your site's job is what happens next: convincing someone to instruct you rather than the agent down the road.
Competing with the portals on search is not realistic. Competing on being the obvious local choice is.
Where the value is
- Valuation requests. Usually the highest-value action on the site. Make it one tap from everywhere.
- Area guides. Genuinely useful local pages attract the searches portals do not own.
- Your listings, presented properly. Faster and better photographed than the portal version.
- People. Sellers choose an agent, not a website.
Listings and feeds
If your listings come from a CRM feed, that integration is the technical heart of the project and needs specifying properly: how often it updates, what happens when it fails, and whether sold properties stay online.
Ask what happens if the feed goes down. A site showing a stale or empty property list does more damage than one with no listings at all.
Common questions
01Should we show sold properties?
Yes, marked clearly as sold. They are evidence you sell things, which is what a prospective seller is assessing. Just make sure they cannot be mistaken for available.
02Do area guides really work?
They can, when they are genuinely useful — schools, transport, what it is actually like to live there. Thin pages stuffed with place names do nothing. One good guide beats ten thin ones.
03How do we compete with the portals?
You do not, on listings search. You compete on being the trusted local name for valuations and advice, which is a different and much winnable game.
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